[I was so good about posting regularly in January, but then I got busy and ran out of ideas. Haven't quite snapped out of the rut, but working on it.]
English Journeys series, the Great Love series, and most infamously all 100 volumes of the Great Ideas series. And then when push came to shove I got rid of all of them selling them for pennies on the dollar. Still, I can be sorely tempted when I see a nice matching set, which is why I am grateful that Penguin's latest release isn't much of a temptation for me. Even though the design of them hearkens back to the early, uniform, glory days of Penguin, I find them uncompelling--almost ugly.
The main reason I dislike them is the use of the serif font for the titles. I'm not universally opposed to a serif font, and I actually kind of like this one, I just think it looks a bit anemic against all that black. It also doesn't help that the somewhat dainty titles sit below the the bolder sans serif font used for the authors. makes it feel a little top heavy. If the titles had been placed on top I think the serif font would have worked better. Also, without measuring them, it looks as if the white band is centered top to bottom and then both the author's name and the title are centered in their respective parts of the black space. It's oddly discomfiting visually. Again, without measuring them, on the original orange and white covers, it appears that the top orange panel is slightly shorter than the white panel and the lower orange panel. This just feels better I think. The centered-ness of this new set makes it feel oddly out of balance.
If you are like me and can pour over graphic design, good and bad, for hours despite being no expert or having any graphics art training, you should check out this website that compares logo redesigns. If you do a search on "penguin" on their site, you will find more than a few that relate to Penguin logos.